Sometimes you’ve got to pull out the big guns. Seventh Generation Ultra Power Plus Dish Liquid powers away stuck-on food with 20% more cleaning power. This dish soap uses powerful plant-based ingredients for high cleaning power without the use of synthetic fragrances, dyes, phosphates, or triclosan. Our fresh citrus scent is made from 100% essential oils and botanical ingredients – because the real stuff smells good just the way it is. For more than 25 years, Seventh Generation has been thoughtfully formulating safe and effective plant-based products that work. Really well. Our dish liquid uses powerful plant-based ingredients to break down tough residue and lift away food leaving your dishes sparkling clean. Yes, even those fussy egg stains. Based in Vermont, Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. You may also notice a cute Leaping Bunny seal on our products. That means we never test our products on animals and our products do not contain animal-based ingredients. We design our products to be safe for people, their homes, and the environment. By choosing Seventh Generation products, you’re joining us in nurturing the health of the next seven generations. *compared to an equal amount of our original hand dish liquid **safe when used as directed