Our story
How we got our start?
FrictionLabs was created by a group of athletes who realized that quality chalk makes a big difference—whether you’re on the rock, swinging a kettlebell, or hitting the tennis courts, a better grip means better performance.
What makes our product unique?
This isn’t the generic chalk from China you’re used to using. Stripped of all unnecessary fillers and responsibly refined in Denver, Colorado, our premium, high purity magnesium carbonate provides unrivaled moisture absorption in a single application and is great for all skin types.
Why we love what we do?
We’re motivated by our customers and their happiness. We believe that when you’re able to consistently perform at your best, you’re having the most fun. Playing a part in that, big or small, is what we love about our jobs.