The Pride and Soul brand takes inspiration from the motorcycle riders of the late 1940's and 50's, a fascinating time when the classic motorcycle look started.Pride and Soul's influences from that halcyon era of motorcycling explains the very soul of the brand. Starting from the typical motorcycle bag - the primary element of the Pride and Soul collection, a total range of shoulder-style and other bags was developed. The look is characterized by a handcrafted manufacturing process and a strong and recognizable identity. Extraordinary design, materials, and color are incorporated with a stylistic approach that is bound to become iconic.
Pride and Soul is looking into the past to shape the future. No shortcuts or compromise, but a true artisanal approach with respect for authenticity and heritage. Pride and Soul leather bags are produced in small workshops where craftsmanship and tradition are still celebrated. Each bag is finished by hand to create a unique and individual look. We take great pride in designing a product that can stand the test of time. ..and become a friend for life.