New Arm & Hammer Plus OxiClean super concentrated laundry detergent is the only concentrated detergent with Arm & Hammer freshness and supercharged with OxiClean Stain Fighters for effective stain lifting and odor removal. The ultra-convenient pump design eliminates messy drips and spills, and the small, lightweight bottle is easy to pump one-handed, carry, and store. With 30% less water, The powerful formula has 3x more cleaning power per drop vs. Regular Arm & Hammer Plus OxiClean, providing a great cleaning performance and a long-lasting fresh scent. Adding the right amount of laundry detergent is simple: 4 pumps = 1 Medium load, 6 pumps = 1 large load. This product can be used in both standard and high efficiency (HE) washing machines. For generations, Arm & Hammer Baking Soda has been the standard of purity for families, and a trusted household staple in millions of cabinets and pantries.