Neutralize Brassiness for Bright and Luminous Blonde Hair
Warm tones can start to creep into bleached blonde and natural gray strands, causing them to look dull and brassy. Purple shampoo utilizes violet pigments to neutralizes warm orange and yellow hues and keep brassiness at bay. This brightens lightened hair and keeps your blonde, gray, or silver strands looking fresh and vibrant.
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Anti-Brass Formula Is Enhanced with Jojoba and Keratin
We enriched our toning shampoo with Jojoba oil and botanical keratin, which add moisture and strength to help keep your hair in peak condition. Jojoba Oil infuses your hair with vitamin E, antioxidants, and fatty acids that deeply nourish your strands. Botanical Keratin helps add strength and smoothness to your hair, so your blonde and silver locks are lustrous and healthy-looking.
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Brighten Gray, Silver, Platinum, Ash, and White Hair
Blondes may be known for having more fun, but there is no reason that grays and silvers can’t have a good time too. Having bright, glistening strands will help you to stand out and look and feel your best. So whether you want to rock a beautiful blonde or a gorgeous gray, silver, or white look, purple shampoo is the perfect way to refresh and rejuvenate your color.
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Natural Beauty with Kindness
The revitalizing shampoo is brimming with therapeutic oils and botanical essences that all come from the loving hand of Mother Nature. We like to keep our formulas as pure and potent as possible, so we leave out sulfates, parabens, silicones, and other unnecessary additives. Additionally, we believe that being kind is just as important as being beautiful, so we don’t test on animals and are a cruelty-free company.
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