100% PURE founders started their early careers formulating for major cosmetic brands and discovered the use of ingredients that they wouldn't want to put on their bodies. They committed themselves to creating the highest quality natural products in the world.
What makes our product unique?
100% PURE makeup is cruelty free, vegan, and colored from both fruit and plant pigments, which are high in skin beneficial vitamins and antioxidants. There are no cheap fillers to water down formulas, no synthetic preservatives, no artificial fragrances, no synthetic chemicals or any other toxins.
Why we love what we do?
We love caring for women's health, by producing the highest quality products with nourishing ingredients that won't pollute the body. We love animals, and are constantly working to end animal cruelty. We also love innovation, and are always coming out with new makeup colored from berries!