The JOOLALA Story
JOOLALA began through a love for the craft and a little extra room where the magic could happen.
We aimed to create jewelry that was more than just adornment, but rather another form of self expression. We believed that people - their moods, experiences and even outfits - are ever changing and their jewelry should reflect that.
We began making handcrafted jewelry with great attention to detail from the now iconic blue woodshed that was our first studio. From these humble origins we have grown into an international brand with over 40 years of experience, though we still hold onto much of our philosophy from decades ago.
Today, much like our woodshed days, we do all of our work inhouse, from design to production to packaging, with our whole team engaged together in one big collaborative open space.