Why did Rob Lowe develop PROFILE?

Rob developed PROFILE to provide men everywhere high performing grooming products designed specifically for them, generating hassle-free, lasting results. Rob has had experts on the set with him helping him to look and feel his best for four decades, and has learned what works for him. He took that process, combined some steps, and created others, to make grooming quick and easy for all men. Rob believes every man should have access to what he needs to maximize his potential and put his best face forward.

Why does PROFILE avoid adding water to a formula?

With PROFILE products every ingredient in a formula is added for a specific reason to drive results. Water will never be a primary ingredient and therefore will never appear alone on the ingredient label – which is the case for many other major brands in men’s grooming. If there is a tested ingredient blend that has water in the base, water will be listed as part of the blend on the label to ensure the ingredient blend performs as tested.

What does Toxic Free Certified represent?

The core philosophy rooted in Toxic Free products is two-fold. First, products must Do No Harm. Second, products must perform equal to or better than their chemical counterparts. A true Toxic Free formula uses non-emulsifier and non-preservative systems to help slow down the aging of skin and create younger-looking skin.

Are any PROFILE products animal tested?

No. PROFILE does not test products on animals – ever!