Tanzanite has been attributed with qualities of good luck and prosperity and associated with celebrations of new life and new beginnings. It is the suggested gift for wedding anniversaries. Tanzanite is becoming increasingly recognized as an heirloom and as keepsakes due to its very limited supply and rarity. Tanzanite jewelry is the new diamond for the perfect gift as it has a beautiful royal color and is a rare gemstone, making the best selection for engagements, brides or a special friend.