New Ajax Extreme Clean Liquid Laundry Detergent is an both a budget-conscious and environmentally-conscious choice for today's consumer. The combination of Ajax and concentrated Dynamo Laundry Detergent in this broad-spectrum formula keeps colors bright and smelling fresh and with concentrated Dynamo, lifts oil-based stains, ground-in clay, household dirt, coffee stains, grass stains, makeup, blood and skin oil stains. The cap is also a measuring tool to help accurately proportion the amount of detergent to prevent waste and to keep your clothes fresh and bright. Easy to rinse formula so, that there’s no residue left behind on the fabric. Safe for use in both Standard and HE machines. Made in the US.