InstaNatural began as a small business in Florida with a mission to create natural and effective skin care products. Since the launch of our first product our consumers have fueled us to continuously improve the skin care routine, inspiring us to develop products that truly make a difference in the skin.
We believe that everyone deserves access to natural and safe personal care products and we strive to empower our consumers to recognize that they have a choice in their beauty and wellness routines.
Our Definition of Natural
We define natural as ingredients that are derived from or made from a renewable resource found in nature and are free of the prohibited ingredients defined in our formulation guidelines.
When we choose to use a synthetic ingredient, we will choose so based first on the safety of the ingredient and second on the need for the ingredient, such as for preservation or an active ingredient such as Retinol, Vitamin C, or Salicylic Acid.